ethics, marketing research, neuromarketing and neuroethics as well as the most common and applied ethical policies are … terms of cognitive manipulations) with neuromarketing research should be paramount. The knowledge gained through this … neuromarketing techniques. …

The goal of this paper is to explore the benefits of neuromarketing, in general, and the eye tracking method, in …

that add value to brands can justify the benefit of applying neuromarketing to branding. The objective of this study is to … justify the use of neuromarketing tools in the ecological branding strategy by analysing the existing literature on branding …, ecological branding and neuromarketing. The existing relationship between the elements that give value-added to the brand and the …

Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the … needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does …

Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge …Does a buy button exist in a consumer's brain? If yes, how to activate it? Probably, neuromarketing can answer these … questions. Neuromarketing is a part of neuroscience and a comparably young discipline at the intersection of cognitive science …

characteristic stimuli of a high-level gastronomic experience in a restaurant with two Michelin stars. Using neuromarketing …

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of … (EEG) is the most popular neuroimaging tool in neuromarketing research, wherein has been used almost thirteen times …