AN EYE TRACKER ANALYSIS OF THE INFLUENCE OF APPLICANT ATTRACTIVENESS ON EMPLOYEE RECRUITMENT PROCESS: A NEUROMARKETING STUDY
Year of publication: |
2017-01-27
|
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Authors: | BOZ, Hakan ; YILMAZ, Özer |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | Neuromarketing | Attractiveness Tourism | Recruitment Process |
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