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Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets

Clarke, Irvine - In: Journal of Product & Brand Management 14 (2005) 2, pp. 137-137

Persistent link: https://www.econbiz.de/10014895843

Brand corrosion: mass‐marketing's threat to luxury automobile brands after merger and acquisition

Štrach, Pavel; Everett, André M. - In: Journal of Product & Brand Management 15 (2006) 2, pp. 106-120

Purpose – The purpose of this research is to explore the practical implications of brand management decisions, particularly those involving the combination of luxury and mass‐market brands within the same organization through merger or acquisition. The aim of the paper is to expand brand...

Persistent link: https://www.econbiz.de/10014895901

Global markets and the new product development process

Yelkur, Rama; Herbig, Paul - In: Journal of Product & Brand Management 5 (1996) 6, pp. 38-47

Explains the globalization of new products with the help of a global new product development model. Attempts to provide … a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes …

Persistent link: https://www.econbiz.de/10014896465

The internationalization of the high fashion brand: the case of central London

Fernie, John; Moore, Christopher; Lawrie, Alexander; … - In: Journal of Product & Brand Management 6 (1997) 3, pp. 151-162

The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges …

Persistent link: https://www.econbiz.de/10014896477

Standardization vs globalization: a new perspective of brand strategies

Medina, José F.; Duffy, Mike F. - In: Journal of Product & Brand Management 7 (1998) 3, pp. 223-243

This paper argues that meanings given to “standardization” and “globalization” might have created some confusion and … of globalization, standardization, adaptation and customization with the help of the AMA’s and Webster’s dictionaries … globalization may be at opposite ends of an evolutionary brand strategy process, whereas adaptation and customization are …

Persistent link: https://www.econbiz.de/10014896510

A tale of two cities: an examination of fashion designer retailing within London and New York

Fernie, John; Moore, Christopher M.; Lawrie, Alexander - In: Journal of Product & Brand Management 7 (1998) 5, pp. 366-378

The focus of this paper is two‐fold. First, it examines the growth strategies adopted by fashion design houses to transform and reposition their businesses from relatively small, niche‐market and privately‐owned companies to stock market listed conglomerates which produce fashion and...

Persistent link: https://www.econbiz.de/10014896519

The globalisation of Welsh business through the development of managerial competencies and behavioural attitudes in e‐business to e‐business

Martin, Andrew - In: Managerial Auditing Journal 17 (2002) 6, pp. 333-337

Looks at the relationship between the research on TQM models, such as the Japanese 5S and EFQM, and the practical delivery of TQM models into senior government/businesses managers who are struggling to take advantage of the global economy. Continues investigating the relationship and the...

Persistent link: https://www.econbiz.de/10014928739

Strategizing networks of power and influence: the Internet and the struggle over contested space

Conway, Steve; Combe, Ian; Crowther, David - In: Managerial Auditing Journal 18 (2003) 3, pp. 254-262

Whilst some authors have portrayed the Internet as a powerful tool for business and political institutions, others have highlighted the potential of this technology for those vying to constrain or counter‐balance the power of organizations, through e‐collectivism and on‐line action. What...

Persistent link: https://www.econbiz.de/10014928784

Taxation of e‐commerce in Hong Kong: applying UK and US experience

Noronha, Carlos; Vinten, Gerald - In: Managerial Auditing Journal 18 (2003) 9, pp. 702-709

Due to the rapid growth of electronic commerce worldwide, the traditional approach of taxing business profits in Hong Kong, a source‐based common law jurisdiction, warrants a close review as to its compatibility with such a modern way of doing business. Although the Inland Revenue Department...

Persistent link: https://www.econbiz.de/10014928830

Ethics: toward globalization

Pomeranz, Felix - In: Managerial Auditing Journal 19 (2004) 1, pp. 8-14

The paper conveys selected Islamic perspectives on business ethics to encourage debate on the subject in the USA. The objective is to better prepare American businessmen for the ongoing shifts to global management. The regulatory climate that is currently arising is linked to the ascendancy of...

Persistent link: https://www.econbiz.de/10014928839