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Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing; Sheng, Shibin; Nkwocha, Innocent - In: Journal of retailing and consumer services 17 (2010) 5, pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
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Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, … - In: The journal of consumer marketing 28 (2011) 6, pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
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Are relational ties always good for knowledge acquisition? : buyer-supplier exchanges in China
Zhou, Kevin Zheng; Zhang, Qiyuan; Sheng, Shibin; Xie, En; … - In: Journal of operations management 32 (2014) 3, pp. 88-98
Persistent link: https://www.econbiz.de/10010363994
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Parental style and adolescent influence in family consumption decisions: An integrative approach
Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of business research : JBR 60 (2007) 7, pp. 672-680
Persistent link: https://www.econbiz.de/10007734925
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Parental style and adolescent influence in family consumption decisions: An integrative approach
Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of Business Research 60 (2007) 7, pp. 672-680
Persistent link: https://www.econbiz.de/10005466206
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Motivating purchase of private brands : effects of store image, product signatureness, and quality variation
Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin - In: Journal of business research : JBR 64 (2011) 2, pp. 220-226
Persistent link: https://www.econbiz.de/10008839674
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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
Bao, Yongchuan; Bao, Yeqing; Sheng, Shibin - In: Journal of business research : JBR 64 (2011) 2, pp. 220-227
Persistent link: https://www.econbiz.de/10008769021
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Partitioning or bundling? Perceived fairness of the surcharge makes a difference
Sheng, Shibin; Bao, Yeqing; Pan, Yue - In: Psychology & marketing 24 (2007) 12, pp. 1025-1042
Persistent link: https://www.econbiz.de/10007876387
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Assessing quality perception of private labels: intransient cues and consumer characteristics
Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, David - In: The journal of consumer marketing 28 (2011) 6, pp. 448-459
Persistent link: https://www.econbiz.de/10009965465
Cover Image
Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing; Sheng, Shibin; Nkwocha, Innocent - In: Journal of retailing and consumer services 17 (2010) 5, pp. 340-349
Persistent link: https://www.econbiz.de/10008441184