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Strategisches Management
40,386
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34,116
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12,328
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7,041
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6,967
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6,961
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4,440
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4,005
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3,252
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3,013
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2,929
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2,880
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2,790
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2,734
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2,723
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2,642
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2,592
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2,505
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2,497
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2,432
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2,375
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2,247
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2,204
Marketing management
2,150
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2,094
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1,968
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1,892
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1,858
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Hitt, Michael A.
84
Rugman, Alan M.
71
Homburg, Christian
68
Colombo, Massimo G.
67
Malhotra, Naresh K.
64
Kapferer, Clodwig
63
Hinterhuber, Hans H.
60
Verbeke, Alain
59
Müller-Stewens, Günter
58
Pepels, Werner
57
Aaker, David A.
55
Foss, Nicolai J.
54
Teece, David J.
54
Whittington, Richard
52
Grilli, Luca
51
Kotler, Philip
51
Buckley, Peter J.
49
Henry, Craig
47
Bruhn, Manfred
46
Becker, Wolfgang
45
Kraus, Sascha
45
Horváth, Péter
44
Matzler, Kurt
44
Wright, Mike
44
Dolnicar, Sara
43
Grünig, Rudolf
43
Herrmann, Andreas
43
Licht, Georg
43
Mintzberg, Henry
43
Green, Paul E.
42
Johnson, Gerry
42
Keuper, Frank
42
Audretsch, David B.
41
Burgelman, Robert A.
41
Kühn, Richard
41
Day, George S.
40
Decker, Reinhold
40
Hunger, J. David
40
Meffert, Heribert
40
Wheelen, Thomas L.
40
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Springer Fachmedien Wiesbaden
268
National Bureau of Economic Research
127
Edward Elgar Publishing
82
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
IGI Global
58
American Marketing Association
54
European Society for Opinion and Marketing Research
54
Springer-Verlag GmbH
45
Verlag Dr. Kovač
43
OECD
39
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
36
Haufe-Lexware GmbH & Co. KG
32
Books on Demand GmbH <Norderstedt>
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
29
Harvard Graduate School of Business Administration
28
De Gruyter Oldenbourg
27
Campus Verlag
24
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Zentrum für Europäische Wirtschaftsforschung
21
Springer International Publishing
19
Deutsches Institut für Wirtschaftsforschung
18
Harvard Business Review Press
18
Information Resources Management Association
18
Esomar
17
Wiley-VCH
17
Verlag Franz Vahlen
16
W. Kohlhammer GmbH
16
Walter de Gruyter GmbH & Co. KG
16
Fraunhofer-Institut für System- und Innovationsforschung
15
International Monetary Fund (IMF)
15
Eric Cuvillier <Firma>
14
Manchester Business School
14
Nomos Verlagsgesellschaft
14
World Bank
14
AMACOM
13
C.E.P.R. Discussion Papers
13
Market Research Society
13
Erich-Schmidt-Verlag
12
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
12
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SpringerLink / Bücher
910
Journal of business research : JBR
477
Journal of marketing research : JMR
393
Springer eBook Collection
312
Strategic management journal
275
Technological forecasting & social change : an international journal
259
Europäische Hochschulschriften / 5
219
Gabler Edition Wissenschaft
212
Industrial marketing management : the international journal for industrial and high-tech firms
201
Harvard business review : HBR
200
Long range planning : LRP ; international journal of strategic management
197
Journal of marketing
192
Overseas business reports : OBR
155
Harvard-Business-Manager : das Wissen der Besten
151
Springer eBook Collection / Business and Economics
146
European Journal of Marketing
142
Journal of business strategy
140
Technology analysis & strategic management
140
Business horizons
135
Jahrbuch der Absatz- und Verbrauchsforschung
135
Management decision : MD
135
International journal of technology management : IJTM
131
Business strategy and the environment
128
Journal of strategy and management
126
NBER working paper series
125
Strategic Direction
125
Strategy & leadership : a publication of Strategic Leadership Forum
120
Working paper / National Bureau of Economic Research, Inc.
120
Management Decision
119
Management science : journal of the Institute for Operations Research and the Management Sciences
119
Marketing Intelligence & Planning
114
International journal of production economics
113
California management review
111
Research policy : policy, management and economic studies of science, technology and innovation
107
International journal of market research : JMRS ; the journal of the Market Research Society
105
Lehrbuch
105
Research
105
NBER Working Paper
98
Technovation : the international journal of technological innovation, entrepreneurship and technology management
98
Journal of the Academy of Marketing Science
96
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ECONIS (ZBW)
58,191
USB Cologne (EcoSocSci)
5,713
Other ZBW resources
1,786
RePEc
1,045
EconStor
394
USB Cologne (business full texts)
232
BASE
126
OLC EcoSci
83
ArchiDok
17
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Showing
11
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20
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67,587
Sort
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date (oldest first)
11
Dynamisches Segment-Management auf Hochtechnologiemärkten
Breuer, Wolfgang
-
1994
Persistent link: https://www.econbiz.de/10004197801
Saved in:
12
Early validation of high-tech startups by using (big) data
Ahmed, Saad
;
Kjørstad, Marianne
;
Muller, Gerrit
; …
- In:
International journal of innovation management : IJIM
27
(
2023
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
Saved in:
13
Marktsegmentierung
auf Investitionsgütermärkten als Grundlage der Steuerung absatzpolitischen Mitteleinsatzes : dargestellt am Beispiel des Lastkraftwagenmarktes
Jacob, Ralf
-
1972
Persistent link: https://www.econbiz.de/10000157971
Saved in:
14
Die Identifikation von Marktsegmenten
Kaiser, Andreas
-
1978
Persistent link: https://www.econbiz.de/10000063765
Saved in:
15
Marktsegmentierung
Holland, Heinrich
-
2008
Persistent link: https://www.econbiz.de/10003767503
Saved in:
16
Zielgruppenoptimierung im liberalisierten Energiemarkt
Abold, Roland
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 22-26
Persistent link: https://www.econbiz.de/10003786316
Saved in:
17
Effektive Kundenansprache in komplexen Märkten : Ergebnisse einer Segmentierung im Touristikmarkt
Schmeißer, Daniel R.
;
Hoyer, Markus
;
Maas, Jörg
; …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10003786321
Saved in:
18
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
19
Evaluating research and development : the segmental approach
Quinn, James Brian
-
1959
Persistent link: https://www.econbiz.de/10002681638
Saved in:
20
The fast path to corporate growth : leveraging knowledge and technologies to new market applications
Meyer, Marc H.
-
2007
Persistent link: https://www.econbiz.de/10003344582
Saved in:
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