Narrow search
Showing 1 - 10 of 14,655
Cover Image
Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000745774
Cover Image
On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
Cover Image
Werbewirkungen, definiert und gemessen
Braunschweig, Ernst (ed.) - 1974
Persistent link: https://www.econbiz.de/10000581906
Cover Image
Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
Cover Image
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.; Naert, Philippe Antoine - 1986
Persistent link: https://www.econbiz.de/10000699122
Cover Image
Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W. - 1985
Persistent link: https://www.econbiz.de/10000710724
Cover Image
Strategien und Wirkungen der Funk- und Fernsehwerbung : Wirkungskriterien und Wirkungsverläufe
Steffenhagen, Hartwig; Juchems, Arthur - 1985
Persistent link: https://www.econbiz.de/10000422211
Cover Image
Die Messung des Werbeerfolges
Hilse, Heidegret - 1970
Persistent link: https://www.econbiz.de/10000570683
Cover Image
Absatzwerbung
Behrens, Karl Christian - 1963
Persistent link: https://www.econbiz.de/10000035717
Cover Image
Absatzwerbung
Behrens, Karl Christian - 1976 - 2., überarb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000049923