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Une interaction palliative des maux de la ville française? : commerce et renouvellement urbain
Gasnier, Arnaud; Grellier, Armelle - In: Le commerce dans tous ses états : espaces marchands et …, (pp. 71-80). 2014
Persistent link: https://www.econbiz.de/10010493265
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Les modèles occidentaux : commerce et architecture
Soumagne, Jean - In: Le commerce dans tous ses états : espaces marchands et …, (pp. 43-69). 2014
Persistent link: https://www.econbiz.de/10010493269
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Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.; Givan, Alexa M.; Franke, George R.; … - In: Journal of marketing theory and practice 23 (2015) 1, pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
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Einsatz digitaler POS-Medien im Shopper-Marketing
Dräger, Peter - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 209-245). 2011
Persistent link: https://www.econbiz.de/10008760439
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Shopperbasiertes In-Store Design
Dräger, Peter - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 191-207). 2011
Persistent link: https://www.econbiz.de/10008760440
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Strategische Markenführung bis an den Point of Sale
Hunstiger, Gabriele - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 67-98). 2011
Persistent link: https://www.econbiz.de/10008760444
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Shopper-Marketing : nationaler und internationaler Status
Frey, Ulrich Dirk - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 35-65). 2011
Persistent link: https://www.econbiz.de/10008760445
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Die Evolution des POS-Marketings
Frey, Ulrich Dirk - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 11-33). 2011
Persistent link: https://www.econbiz.de/10008760446
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Sensory cues and shoppers' touching behaviour : the case of IKEA
Hultén, Bertil - In: International journal of retail & distribution management 40 (2012) 4, pp. 273-289
Persistent link: https://www.econbiz.de/10009561597
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An experimental study on the role of store benefit and information search by shoppers towards in-store communication
Uniyal, Dwarika Prasad - In: Journal for global business advancement : JGBA 4 (2011) 3, pp. 242-259
Persistent link: https://www.econbiz.de/10009382927