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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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Price dispersion: the case of "pasta"
Carbonaro, Isabella; Santioni, Raffaele; Carlucci, … - In: Price indexes in time and space : methods and practice, (pp. 151-166). 2010
Persistent link: https://www.econbiz.de/10003961812
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Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas; Zinkann, Reinhard Christian - In: Markenstrategien im Spannungsfeld Hersteller - Handel : …, (pp. 14-27). 2011
Persistent link: https://www.econbiz.de/10009009235
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Miele : mit allen Sinnen erleben - Markenpräsentation und Premium-Positionierung am Point of Sale
Bazzi, Reto; Melzer, Martin; Ebersbach, Lydia - In: Best Practice in Marketing : Erfolgsbeispiele zu den …, (pp. 159-168). 2010
Persistent link: https://www.econbiz.de/10009011563
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Point-of-sale technologies at retail stores : what will the future be like?
Clodfelter, Richard - In: Advanced technologies management for retailing : …, (pp. 1-25). 2011
Persistent link: https://www.econbiz.de/10009375538
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In-store logistics processes in Austrian retail companies
Trautrims, Alexander; Grant, David B.; Schnedlitz, Peter - In: European retail research 25 (2011) 1, pp. 63-84
Persistent link: https://www.econbiz.de/10009154100
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Prospects for PoS market research with RFID technology : examination of consumers' in-store shopping processes
Blecker, Thorsten; Rasch, Carsten; Teichert, Thorsten - In: European retail research 25 (2011) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10009154101
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RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Silberer, Günter; Friedemann, Stefan - In: European retail research 25 (2011) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10009154103
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Improving the attention-capturing ability of special displays with the combination effect and the design effect
Nordfält, Jens - In: Journal of retailing and consumer services 18 (2011) 3, pp. 169-173
Persistent link: https://www.econbiz.de/10009158893
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Digital Signage am Point of Sale
Brand, Carina - In: Digitale Kommunikation, (pp. 197-221). 2012
Persistent link: https://www.econbiz.de/10009545412