The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Year of publication: |
2009
|
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Authors: | Inman, J. Jeffrey ; Winer, Russell S. ; Ferraro, Rosellina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 5, p. 19-29
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet | Category Management | Category management | Lebensmitteleinzelhandel | Food retailing | USA | United States |
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