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Marketing
Bloos, Joachim - 1980
Persistent link: https://www.econbiz.de/10000133156
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Erwerb und Verwendung des Einkommens von Arbeitnehmerhaushalten mit erwerbstätiger Ehefrau
Freitäger, Jürgen - 1986
Persistent link: https://www.econbiz.de/10000693097
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Informationsmenge und Informationsverarbeitungsleistung bei Konsumentscheidungen : eine empir. Unters. zum Problem d. "Information overload"
Berndt, Hermann - In: Marketing : ZFP ; journal of research and management 6 (1984) 3, pp. 181-188
Persistent link: https://www.econbiz.de/10003490931
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Testing the value of adding any third component to Fishbein's expectancy-value model
Ahtola, Olli T.; Cohen, Joel B. - In: Proceedings of the Business and Economic Statistics … (1975), pp. 127-131
Persistent link: https://www.econbiz.de/10003464852
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Measuring peak load pricing response from experimental data : an exploratory analysis
Aigner, Dennis J.; Lillard, Lee A. - In: Journal of business & economic statistics : JBES ; a … 2 (1984) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10003465590
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Culture, acculturation and consumer behavior : An empirical study
Hair, Joseph Franklin; Anderson, Rolph E. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 423-428
Persistent link: https://www.econbiz.de/10003470777
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Experience seeking : a subjectivist perspective of consumtion
Hirschman, Elizabeth C. - In: Journal of business research : JBR 12 (1984) 1, pp. 115-136
Persistent link: https://www.econbiz.de/10003579282
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Source loyality in organizational markets : a dyadic perspective
Morris, Michael H.; Holann, Jeanne L. - In: Journal of business research : JBR 16 (1988) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003580199
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Uncertainty, consumer choice and competition
Horowitz, Ann R. - In: Proceedings of the Business and Economic Statistics … (1972), pp. 135-142
Persistent link: https://www.econbiz.de/10003581238
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Der "Information Seeker": Konsumbegeistert oder konsumkritisch?
Tölle, Klaus; Hofacker, Thomas; Kaas, Klaus P. - In: Marketing : ZFP ; journal of research and management 3 (1981) 1, pp. 47-50
Persistent link: https://www.econbiz.de/10003582080