Online labor markets provide new opportunities for behavioral research, but conducting economic experiments online raises important methodological challenges. This particularly holds for interactive designs. In this paper, we provide a methodological discussion of the similarities and...

The aim of this chapter is to propose the design of an anthropomorphic Virtual Shopping Assistant (VSA), endowed with an advanced system, to be used in the context of an innovative technologically based in-store service. The VSA is able to provide information based on a knowledge management...

The ability to digitize information goods such as music and movies and the growing accessibility of the Internet has led to the emergence of a new class of retailers that specialize in digital downloads. The digital retailers have changed the dynamics of the information goods distribution...

Measuring effectiveness of online ads is of critical importance to the survival of the Web as an advertiser-supported medium. Present efforts in measuring performance of Web ads are concentrated on adapting measures used in traditional media to the online medium (Novak and Hoffman 1996). However...

Manheim Interactive is a subsidiary of Manheim Auctions, a 55-year old brickand-mortar firm that is the number one player in offline vehicle remarketing. Since 1996, Manheim has been remarketing used automobiles over the Internet. Manheim Interactive has found that the strength of the Manheim...