Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Year of publication: |
2007
|
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Authors: | Vlasic, Goran ; Kesic, Tanja |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 2, p. 109-129
|
Subject: | Interaktive Medien | Interactive media | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kroatien | Croatia |
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