Interactive decision aids (IDAs) typically use concrete product feature-based approaches to interact with consumers. Recently however, interaction designs that focus on communicating abstract consumer needs have been suggested as a promising alternative. This article investigates how temporal...

Online labor markets provide new opportunities for behavioral research, but conducting economic experiments online raises important methodological challenges. This particularly holds for interactive designs. In this paper, we provide a methodological discussion of the similarities and...

Corporate managers increasingly employ interactive media to communicate with market participants. Exploiting the live, interactive nature of conference call question-and-answer (Q&A) sessions, in which participants get the opportunity to ask their questions, our analysis reveals that conference...