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The future of consumerism
Bloom, Paul N. (contributor) - 1986 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004068588
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Identifying the drivers of social entrepreneurial impact : theoretical development and an exploratory empirical test of SCALERS
Bloom, Paul N.; Smith, Brett R. - In: Journal of social entrepreneurship 1 (2010) 1, pp. 126-145
Persistent link: https://www.econbiz.de/10010082126
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Combating Obesity in the Courts: Will Lawsuits Against McDonald#x0027s Work?
Robinson, Melissa Grills; Bloom, Paul N.; Lurie, Nicholas H. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 299-306
Persistent link: https://www.econbiz.de/10007021826
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Retailer power and supplier welfare - The case of wal-mart
Bloom, Paul N.; Perry, Vanessa G. - In: Journal of retailing 77 (2001) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10006619370
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Scaling Social Entrepreneurial Impact
Bloom, Paul N.; Chatterji, Aaron K. - In: California management review : CMR 51 (2009) 3, pp. 114-133
Persistent link: https://www.econbiz.de/10008265421
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Overcoming Consumption Constraints Through Social Entrepreneurship
Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 128
Persistent link: https://www.econbiz.de/10008241032
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Choosing the Right Green Marketing Strategy - Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-siz...
Ginsberg, Jill Meredith; Bloom, Paul N. - In: MIT sloan management review 46 (2004) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10006241955
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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Kotler, Philip; Hayes, Thomas J.; Bloom, Paul N. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004765253
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Scaling social impact : new thinking
Bloom, Paul N. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008750669
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Does Marketing Products as Remedies Create "Get Out of jail Free Cards"?
Bolton, Lisa E.; Cohen, Joel B.; Bloom, Paul N. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10007274224