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Anzeigenumfeld und Werbewirkung : Feldexperiment zum Umwelteinfluß
1972
Persistent link: https://www.econbiz.de/10000417224
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Marketing Communications : A behavioral approach to men, messages, and media
Crane, E. - 1965
Persistent link: https://www.econbiz.de/10000675192
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Mediaselektion : Daten und Modelle
Schweiger, Günter - 1975
Persistent link: https://www.econbiz.de/10000051861
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Das Kursbuch der Werbemedien
Antonoff, Roman (ed.) - 1982
Persistent link: https://www.econbiz.de/10000077778
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Advertising and the democratization of communications
Roncaglio, Rafael; Janus, Noreene - In: Development dialogue (1981) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10003585021
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Psychological aspects of communication research
Jones, Gwynne H. - In: Research in advertising. (5. Annual Conference of the …, (pp. 43-51). 1963
Persistent link: https://www.econbiz.de/10003591829
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Changing markets and media in Latin America
Bogart, Leo - In: Sociology in use : selected readings for the …, (pp. 84-95). 1965
Persistent link: https://www.econbiz.de/10003497728