Mediaselektion : Daten und Modelle
Günter Schweiger
| Year of publication: |
1975
|
|---|---|
| Authors: | Schweiger, Günter |
| Publisher: |
Wiesbaden : Betriebswirtschaftlicher Verlag Gabler |
| Subject: | Werbung | Publizistik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | 306 S graph. Darst 2 Faltbl 8° |
|---|---|
| Series: | Betrieb und Markt : Studienreihe. - Wiesbaden : Gabler, ISSN 0409-2767, ZDB-ID 409105-X. - Vol. 18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Graz, Univ., Habil.-Schr., 1973 |
| Notes: | Literaturverz. S. [283] - 298 |
| ISBN: | 3-409-36491-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051861