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Does gendered wording in job advertisements deter women from joining start-ups? : a replication and extension of Gaucher, Friesen, and Kay (2011)
Seong, Mihwa; Parker, Simon C. - In: Strategic entrepreneurship journal : SEJ 18 (2024) 2, pp. 286-305
Persistent link: https://www.econbiz.de/10014577433
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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A cinematic soap opera : the development of cinematography as an advertising and promotional tool in Lever Brothers Limited
Strickland, Jeannette - In: Business history 66 (2024) 1, pp. 136-156
Persistent link: https://www.econbiz.de/10014578309
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"We have a prodigious amount in common" : reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry
Åström Rudberg, Elin; Kuorelahti, Elina - In: Business history 66 (2024) 1, pp. 241-263
Persistent link: https://www.econbiz.de/10014578327
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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
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Werbung der Versicherungen : Grenzen zulässiger Werbung von Versicherungsunternehmen nach nationalem und europäischem Recht
Neumayer, Jochen - 1993 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000374530
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1985
Persistent link: https://www.econbiz.de/10014268238
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Markensoziologische Werbung : eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo - 2013 - 1., neue Ausg.
Persistent link: https://www.econbiz.de/10009706984