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Eine werbepsychologische Anzei...
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Kaiser, Harry M.
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Kind, Hans Jarle
34
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30
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23
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23
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22
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Yoon, Sukki
22
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21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
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Reid, Leonard N.
20
Sonnac, Nathalie
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Carlson, Les
19
Gabszewicz, Jean Jaskold
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Silk, Alvin J.
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Terlutter, Ralf
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Jullien, Bruno
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208
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Young consumers : insight and ideas for responsible marketers
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17711
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
17712
Advertising art in the West
Exhibition of Advertising Art of the West <18., 1963, …
-
1963
Persistent link: https://www.econbiz.de/10003040040
Saved in:
17713
The regulatory environment of comparative advertisement in India : an analysis
Kaur, Rajinder
;
Aggarwal, Rashmi
- In:
International journal of law and management : IJLMA
55
(
2013
)
5
,
pp. 429-443
Persistent link: https://www.econbiz.de/10010209058
Saved in:
17714
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
17715
Unraveling religious advertisements' effectiveness in a multi-religious society
Kumra, Rajeev
;
Parthasarathy, Madhavan
;
Shafiullah Anis
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011659920
Saved in:
17716
No advertising, but more sponsorship? : a case study of e-red envelope at China’s Spring Festival Gala
Zhang, Qian
;
Wu, Chao
;
Qiao, Han
;
Wang, Shouyang
- In:
Chinese management studies : CMS
11
(
2017
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10011737111
Saved in:
17717
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
17718
Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien
;
Hudders, Liselot
;
Van de Sompel, …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
Saved in:
17719
Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
17720
More than shapes : the silhouette effect in advertising
Trinh, Can
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
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