Making ads stick : role of metaphors in improving advertising memory
Year of publication: |
2024
|
---|---|
Authors: | Beard, Elizabeth ; Henninger, Nicole M. ; Venkatraman, Vinod |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 1, p. 86-103
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
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