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Eine werbepsychologische Anzei...
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13,811
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9,753
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Septianto, Felix
28
Okazaki, Shintaro
26
Saffer, Henry
26
Dahlén, Micael
25
Diehl, Sandra
25
Schweiger, Günter
25
Bruhn, Manfred
24
Esch, Franz-Rudolf
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dufwenberg, Martin
23
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
18
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National Bureau of Economic Research
74
Springer Fachmedien Wiesbaden
44
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IGI Global
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Russell Sage Foundation
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
5
Université Paris-Dauphine (Paris IX)
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
American Psychological Association
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
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4
Edward Elgar Publishing
4
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4
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4
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4
International Chamber of Commerce
4
International Council of Women
4
Nordic Council of Ministers
4
Shaker Verlag
4
Uni-Taschenbücher GmbH
4
American Academy of Advertising
3
Axel Springer Verlag
3
Bund Deutscher Frauenvereine
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
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Published in...
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Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
74
NBER working paper series
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
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Source
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ECONIS (ZBW)
15,225
USB Cologne (EcoSocSci)
2,391
EconStor
91
USB Cologne (business full texts)
40
RePEc
17
Other ZBW resources
10
BASE
9
OLC EcoSci
8
ArchiDok
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81
Advertisements as a research subject
Haseloff, Otto Walter
- In:
Seminar on measuring advertising effectivesess ; …
,
(pp. 149-174)
.
1965
Persistent link: https://www.econbiz.de/10003573484
Saved in:
82
Zur Methodik der Wirkungsanalyse von Anzeigen
Haseloff, Otto Walter
- In:
Kleiner Almanach der Marktforschung
(
1960
),
pp. 52-59
Persistent link: https://www.econbiz.de/10003573507
Saved in:
83
Stilelement "Public relations" und Anzeigenstil
Heinrich, Joachim
- In:
Die Anzeige : d. Fachzeitschr. für Werbung
35
(
1959
),
pp. 38-45
Persistent link: https://www.econbiz.de/10003574246
Saved in:
84
Werbemittel richtig vorbereiten
Frank, Friedrich
-
1945
Persistent link: https://www.econbiz.de/10003552819
Saved in:
85
Umsatzsteuer für Finanzanzeigen ausländischer Auftraggeber
Frye, Frank
- In:
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt …
29
(
1976
)
22
,
pp. 1064-1066
Persistent link: https://www.econbiz.de/10003554170
Saved in:
86
Tageszeitungen Auflage über 7000 Exemplare
Fürst, Hermann W.
-
1963
Persistent link: https://www.econbiz.de/10003555327
Saved in:
87
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
88
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
Saved in:
89
Health insurance competition in Germany : the role of advertising
Becker, Bettina
;
Übelmesser, Silke
- In:
Schmollers Jahrbuch : journal of contextual economics
130
(
2010
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10003984315
Saved in:
90
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
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