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Kuksov, Dmitri; Lin, Yuanfang - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1166-1183

Persistent link: https://www.econbiz.de/10011672887

A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice

Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698

Persistent link: https://www.econbiz.de/10011600533

Die Auswirkungen des Lean Management auf die Zweigstellen- und Abteilungsorganisation der Genossenschaftsbanken

Kobmann, Werner - 1996

Persistent link: https://www.econbiz.de/10000592144

Die neue Mitte : Comeback eines Marktsegments

Krebs, Juliane - In: Marketing- und Management-Transfer (2008), pp. 14-22

Persistent link: https://www.econbiz.de/10003713945

Assortment size and variety "in the wild" : insights from an ecological analysis and simulations

Fasolo, Barbara; Hertwig, Ralph; Huber, Michaela; … - 2008

Persistent link: https://www.econbiz.de/10003637420

Understanding consumer's attitude towards retail store in stockout situations

Rani, Leela; Velayudhan, Sanal Kumar - In: Asia Pacific journal of marketing and logistics 20 (2008) 3, pp. 259-275

Persistent link: https://www.econbiz.de/10003764052

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10003770795

Optimizing retail assortments for diverse customer preferences

Smith, Stephen A. - In: Retail supply chain management : quantitative models …, (pp. 183-205). 2008

Persistent link: https://www.econbiz.de/10003773902

Why is assortment planning so difficult for retailers? : a framework and research agenda

Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10003834510

Variety, vice, and virtue : how assortment size influences option choice

Sela, Aner; Berger, Jonah; Liu, Wendy - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 941-951

Persistent link: https://www.econbiz.de/10003861937

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