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FEATURE: ADVERTISING BUDGETS - How to schedule TV: Exploit learning from hard data - A bank of response data can guide scheduling practice - So long as you know how your brand resp...
Broadbent, Simon; Spittler, Jayne - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 11, pp. 19-21
Persistent link: https://www.econbiz.de/10006782287
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COVER STORY - Tough times - In recession, fortune favours the brave. Better still, be braver, and think in years, not months
Broadbent, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 4, pp. 15-18
Persistent link: https://www.econbiz.de/10006782445
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FEATURE: MEDIA PLANNING - Two views of TV scheduling - How far apart? - Two heavyweights take the ring: In the blue corner, frequency; in the red, adstock
Ephron, Erwin; Broadbent, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 1, pp. 22-26
Persistent link: https://www.econbiz.de/10006782494
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Effective frequency: there and back - It may not be the right phrase-- but it is here to stay. We are beginning to sort out the short-term, but what about the longer-term implicati...
Broadbent, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 5, pp. 34-38
Persistent link: https://www.econbiz.de/10006786790
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Pensions and pension policy
Broadbent, Simon; Ven, Justin van de; Weale, Martin - In: National Institute economic review (2005) 193, pp. 4-10
Persistent link: https://www.econbiz.de/10006500948
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If the Question Is Ad Effect, the Answer Is "Not Elasticities" - Advertising sales elasticity is often used to compare the effects of two advertising campaigns and as a measure of...
Broadbent, Simon - In: Journal of advertising research 41 (2001) 2, pp. 7-12
Persistent link: https://www.econbiz.de/10006512487
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Building Better TV Schedules: New Light from the Single Source
Broadbent, Simon; Spitter, Jayne Z.; Lynch, Kate - In: Journal of advertising research 37 (1997) 4, pp. 27-32
Persistent link: https://www.econbiz.de/10006525835
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Financing the United Nations: International Taxation Based on Capacity to Pay
Broadbent, Simon - In: National Institute economic review (1996) 157, pp. 77-89
Persistent link: https://www.econbiz.de/10006531707
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Trade with China: Do the figures add up?
Huang, Chao-Dong; Broadbent, Simon - In: International review of applied economics 12 (1998) 1, pp. 107-128
Persistent link: https://www.econbiz.de/10007696903
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Use of the 2-by-2 table in Advertising Effectiveness Research - Research designed to monitor campaign effectiveness is flourishing and can be expected to grow further. The 2-by-2 c...
Broadbent, Simon; Smith, Alan - In: Marketing and research today : the journal of the … 27 (1999) 2, pp. 45-51
Persistent link: https://www.econbiz.de/10006389783