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Guercini, Simone
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Milanesi, Matilde
22
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Perna, Andrea
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Howell, Kerry
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Tunisini, Annalisa
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Willis, Michelle
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Aiello, Gaetano
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Dei Ottati, Gabi
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La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
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MERCATI E COMPETITIVITÀ
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Journal of Fashion Marketing and Management: An International Journal
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Competitiveness Review: An International Business Journal
1
Contemporary case studies on fashion production, marketing and operations
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
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Electronic markets : EM ; the international journal of electronic commerce and business media
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ECONIS (ZBW)
88
Other ZBW resources
36
OLC EcoSci
14
RePEc
10
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31
Local liabilities between immigrant and native entrepreneurship in clusters and global value chains
Guercini, Simone
- In:
Local clusters in global value chains : linking actors …
,
(pp. 133-151)
.
2018
Persistent link: https://www.econbiz.de/10011792422
Saved in:
32
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10010147172
Saved in:
33
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
Saved in:
34
Effects of online brand communities on millennials' brand loyalty in the fashion industry
Ozuem, Wilson
;
Willis, Michelle
;
Howell, Kerry
;
Helal, Guida
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 774-793
Persistent link: https://www.econbiz.de/10012535700
Saved in:
35
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic : An actor–network theory perspective
Ozuem, Wilson
;
Ranfagni, Silvia
;
Willis, Michelle
; …
- In:
Psychology & Marketing
38
(
2021
)
9
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10012633138
Saved in:
36
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
37
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
38
Creative networks in Florence and Paris : empirical results on project networks
Donvito, Raffaele
;
Aiello, Gaetano
;
Ranfagni, Silvia
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10010408601
Saved in:
39
Online service failure and recovery strategies : examining the influences of user-generated content
Ayertey, Samuel
;
Ranfagni, Silvia
;
Okafor, Sebastian
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 243-271)
.
2021
Persistent link: https://www.econbiz.de/10012607410
Saved in:
40
Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective
Ranfagni, Silvia
;
Ozuem, Wilson
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 397-422)
.
2021
Persistent link: https://www.econbiz.de/10012607451
Saved in:
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