The paper presents the mean aspects concerning the student's behaviour when they by products and services. In this order, we have analyzed the all products and services bought by the students from the Faculty of Economics and Business Administration – specialization Marketing, between 1st and...

Young consumers are playing vibrant role in online shopping. The increasing use of Internet by the younger generation provides an emerging prospect for online retailers. Recognizing the factors affecting young consumers' buying behaviour would be of greater help to develop their marketing...

Online shopping has evolved in the recent time in Nigeria with the growth of internet and social media especially among students of tertiary institution who are considered technological-native. The research is therefore, on the thrust to examine the perception of University of Ilorin...

Students who are highly engaged in a wide range of reading activities are more likely than other students to be effective learners and to perform well at school. Research also documents a strong link between reading practices, motivation and proficiency among adults. Proficiency in reading is...

The study presents the main features of consumer behavior patterns from an economic perspective (Marshallian, Pavlovian, Freudian, Veblenian, and Hobbesian models). Based upon the qualitative analyses (which have used the information from two focus groups and the student's statement related to...