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Improving casino performance through enhanced loyalty programs
Min, Ji Hye; Raab, Carola; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
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What do customers get and give in return for loyalty program membership?
So, Jing Theng; Danaher, Tracey; Gupta, Samir - In: Australasian marketing journal 23 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
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Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung; Kandampully, Jay - In: The journal of services marketing 29 (2015) 5, pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
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Investigating the impact of surprise rewards on consumer responses
Wu, Luorong; Mattila, Anna S.; Hanks, Lydia - In: International journal of hospitality management 50 (2015), pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
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Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: Journal of retailing and consumer services 15 (2008) 6, pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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India's "Loyalty" to England
1915 - 2. ed.
Persistent link: https://www.econbiz.de/10002294535
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Negative Effekte von Loyalitätsprogrammen - eine frustationstheoretische Fundierung
Stauss, Bernd; Schmidt, Maxie; Schöler, Andreas - In: Dienstleistungsmarketing : Impulse für Forschung und …, (pp. 297-331). 2004
Persistent link: https://www.econbiz.de/10002768009
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Kundenbindung im Handel durch Kundenkarten - Determinanten, Wirkungen und Implikationen
Helm, Roland; Ludl, Michaela - In: Strategien und Trends im Handelsmanagement : …, (pp. 61-82). 2004
Persistent link: https://www.econbiz.de/10002381087