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Kundenbindung durch die Kundenkarte?
Müller, Stefan; Franck, Anja - In: Strategien und Trends im Handelsmanagement : …, (pp. 83-99). 2004
Persistent link: https://www.econbiz.de/10002381101
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Kundennetze als Differenzierungsmöglichkeit bai Kundenkartensystemen
Voeth, Markus; Rabe, Christina - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 3, pp. 276-295
Persistent link: https://www.econbiz.de/10002401245
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Der Einfluss von Bonusprogrammen auf das Kaufverhalten und die Kundenbindung von Konsumenten : eine theoretische und empirische Analyse
Glusac, Nikola - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003109020
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Destination-Card-Systeme : Entwicklung, Management, Kundenbindung
Pechlaner, Harald (ed.); Zehrer, Anita (contributor) - 2005
Persistent link: https://www.econbiz.de/10002749816
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Cumulus : the development of a loyalty card scheme
Rudolph, Thomas; Busch, Anina - In: Understanding marketing : a European casebook, (pp. 189-200). 2000
Persistent link: https://www.econbiz.de/10001638974
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Loyalty filters
Akerlof, George A. - In: The American economic review 73 (1983) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10001822313
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Loyalty filters
Akerlof, George A. - In: An economic theorist's book of tales : essays that …, (pp. 175-191). 1984
Persistent link: https://www.econbiz.de/10001822319
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Rethinking loyalty
McKercher, Bob; Denizci-Guillet, Basak; Ng, Erica - In: Annals of tourism research : ATR ; a social sciences journal 39 (2012) 2, pp. 708-734
Persistent link: https://www.econbiz.de/10009535612
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Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah; Malek, Kristin - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program : Exploring the Roles of Program Trust and Program Commitment
Omar, Nor Asiah - 2011
Investigations to determine whether benefits that members derived from a loyalty program could influence their satisfaction, trust, commitment, loyalty with the program and ultimately store loyalty are critical to elucidating the roles and significance of constructs and advancing management...
Persistent link: https://www.econbiz.de/10013130994