The objective of this paper is to develop a model for analyzing the relative importance of the predictors of channel length. Identifying and explaining the factors that influence channel length is one of the most important tasks of channel research. The focus of this paper is The People's...

Purpose – The objective of this study is to develop a model for analyzing the relative importance of facilitating and constraining factors that determine changes in the structure of distribution channels as a country progresses along the path of economic development....