What are the drivers of channel length? : distribution reform in The People's Republic of China
Year of publication: |
2007
|
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Authors: | Jaffe, Eugene Donald ; Yi, Ling |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 16.2007, 4, p. 474-493
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Subject: | Systemtransformation | Economic transition | Vertriebsweg | Distribution channel | China |
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