of appearance and appearance products that can be explained by the political, economic, and social policies of China over … and mid years of China's economic reforms, and those born after the implementation of China's one‐child policy and the … the impact of China's economic, social, and political policies on generational cohorts of Chinese women as to their …

, event sponsorship, web advertising, and non‐price promotions on brand equity in China as well as the detrimental impact of … brand strategies for the China market? Should marketing activities designed to build brand equity be modified to accommodate … different attitudes or behaviors in China? Originality/value – Few studies have investigated how to build brand equity in China …

/methodology/approach – Data were collected in Shanghai, China and Bangalore, India. Findings – The results of the study confirmed that Chinese and … attention to differences in each Asian market. Originality/value – China and India have been compared frequently in various ways …

developments in China. They respond to their operational concerns, but do not deal strategically with contemporary challenges. They … designers and their opportunities in doing business with China.  …

than the rest of the world; and that China was also achieving more market share gains from 2000 to 2009 than other clothing … exporters. Research limitations/implications – Although China once again was suggested as one of the largest beneficiaries of … quota elimination, the paper's findings remind us that neither China's gains nor some other countries’ losses should be …

China by means of a questionnaire survey carried out in the Hong Kong clothing industry. The paper examines the motives for … facilities in China. In particular, significant hidden costs are uncovered, while the cultural problems encountered even between …

administered in China to a sample of 460 young adults aged between 18 and 24. Findings – The results indicate that individuals … detailed examination of SC and status perceptions in the context of branded fashion clothing (western vs Asian brands) in China …

perception and purchase intention; and to investigate whether China is a potential market for US-made clothing. Design …/methodology/approach A survey was conducted among college students in three cities in China. A 2×3 within-subjects design with two countries … and three brands was performed. Findings For Chinese consumers, country equity of China is significantly higher than the …

was first carried out. Then three PPP infrastructure projects, two from Australia and one from China, are studied to …

, opportunities, and threats (SWOT) in developing infrastructure projects in China. Design/methodology/approach – The paper draws on … developing infrastructure projects in China. The opinions of respondents from different sectors are sought and evaluated to … projects in China. Originality/value – The investors in both rounds of infrastructure investments in China in the last two …