Are young adult Chinese status and fashion clothing brand conscious?
Year of publication: |
2014
|
---|---|
Authors: | O’Cass, Aron ; Siahtiri, Vida |
Published in: |
Journal of Fashion Marketing and Management. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 18.2014, 3, p. 284-300
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Fashion | Consumer behaviour | Branding | Young adults | Clothing |
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