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Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke (ed.); Haßmann, Volker (ed.);  … - 2006 - [Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
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Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan; Salman, Gulberk Gultekin - In: Managing customer experiences in an omnichannel world : …, (pp. 153-176). 2021
Persistent link: https://www.econbiz.de/10012492367
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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (ed.) - 2003 - 2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
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Kundenmanagementsteuerung - Erweiterung der Vertriebssteuerung im Rahmen umfassender CRM-Systeme
Jost, Arnim - In: Electronic commerce : Herausforderungen, Anwendungen, …, (pp. 331-348). 2000
Persistent link: https://www.econbiz.de/10001528876
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (ed.); Rapp, Reinhold (ed.) - 1999
Persistent link: https://www.econbiz.de/10001355319
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Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
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The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10009007652