Anywhere, anytime, anyway: the multi-channel marketing juggernaut
Year of publication: |
2007
|
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Authors: | Lewison, Dale M. |
Published in: |
Interactive and multi-channel marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99277-4. - 2007, p. 3-25
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Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | IT-gestütztes Marketing | Computer-assisted marketing |
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