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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
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Marketing strategy
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337120
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Product and new product management
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337121
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Organizational buying behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337123
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The future of marketing
Sheth, Jagdish N.; Sisodia, Rajendra - In: The future of marketing : critical 21st century perspectives, (pp. 140-162). 2003
Persistent link: https://www.econbiz.de/10001737375
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002
Persistent link: https://www.econbiz.de/10001680872