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Consumer behaviour
74
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English
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Sheth, Jagdish N.
386
Parvatiyar, Atul
24
Sharma, Arun
23
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Sheth, Jagdish
16
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Birnik, Andreas
3
Birnik, Anna-Karin
3
Gross, Barbara L.
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Koschmann, Anthony
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Kotler, Philip
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Lutz, Richard J.
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
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International Conference on Relationship Marketing <1996, Berlin>
1
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National Conference on Social Marketing <1972, Urbana, Ill.>
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Legends in marketing
81
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43
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15
Industrial marketing management : the international journal for industrial and high-tech firms
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9
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Global business perspectives series
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Handbook of relationship marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Does marketing need reform? : fresh perspectives on the future
3
European Journal of Marketing
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European journal of marketing : EJM
3
Legends in marketing series
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Marketing theory
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Models of buyer behavior
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Business horizons
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Consumer and industrial buying behavior
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Consumer behavior : contemporary research in action
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International business review : the official journal of the European International Business Academy
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Operations research, Management science : OR MS ; the international literature digest
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AMS review : official publication of the Academy of Marketing Science
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Alfred P. Sloan School of Management, Working paper no 161-66
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Best practices in international marketing
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Bringing technology to market: trends, cases, solutions
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ECONIS (ZBW)
303
OLC EcoSci
46
USB Cologne (EcoSocSci)
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RePEc
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BASE
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EconStor
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Customer relationship management
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204928
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142
Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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143
Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
144
Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
145
Marketing research: new methodology
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204932
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146
Marketing research: applications
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204933
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147
Forecasting in marketing
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204934
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148
International marketing
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204935
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149
Retailing: store and customer level
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204936
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150
Retailing: market and firm level
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204939
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