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"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.; Lee, You-cheong - In: Marketing Review St. Gallen : die neue … 29 (2012) 3, pp. 4-7
Persistent link: https://www.econbiz.de/10010003241
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The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra S.; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-768
Persistent link: https://www.econbiz.de/10008895068
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Mindful consumption: a customer-centric approach to sustainability
Sheth, Jagdish N.; Sethia, Nirmal K.; Srinivas, Shanthi - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10008780885
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-199
Persistent link: https://www.econbiz.de/10008846831
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-270
Persistent link: https://www.econbiz.de/10008883442
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-872
Persistent link: https://www.econbiz.de/10008889843
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A theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - In: Perspectives in consumer behavior, (pp. 467-487). 1968
Persistent link: https://www.econbiz.de/10002975840
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[Besprechung von:] Haines, George H. jr: Consmer behavior. Learning models of purchasing. London, New York 1969. Howard, John A. and Jagdish N. Sheth: The theory of buyer behavior. London, New York 1969.
Wilson, Robert R.; Sporleder, Thomas L. - In: Journal of economic literature 9 (1971) 4, pp. 1210-1212
Persistent link: https://www.econbiz.de/10002996840
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An attitude-behavior framework for distribution channel management
Frazier, Gary L.; Sheth, Jagdish N. - In: Journal of marketing 49 (1985) 3, pp. 38-48
Persistent link: https://www.econbiz.de/10002210087