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Consumer behaviour
79
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78
Marketing theory
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Marketing
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49
Marketingmanagement
49
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English
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Sheth, Jagdish N.
409
Parvatiyar, Atul
26
Sharma, Arun
25
Sheth, Jagdish
19
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
15
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Uslay, Can
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Jain, Varsha
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Ambika, Anupama
4
Bechwati, Nada Nasr
4
Howard, John A.
4
Birnik, Andreas
3
Birnik, Anna-Karin
3
Eshghi, Golpira S.
3
Gross, Barbara L.
3
Kitchen, Philip J.
3
Koschmann, Anthony
3
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3
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3
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
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International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
10
Journal of Business Research
9
Journal of marketing theory and practice
9
Global business perspectives series
7
European Journal of Marketing
6
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
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Legends in marketing series
3
Marketing theory
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Models of buyer behavior
3
The journal of business & industrial marketing
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Indian business research
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
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2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
313
OLC EcoSci
46
USB Cologne (EcoSocSci)
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Other ZBW resources
23
RePEc
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BASE
2
EconStor
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401
"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.
;
Lee, You-cheong
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
3
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010003241
Saved in:
402
The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
Saved in:
403
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr
;
Sisodia, Rajendra S.
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 761-768
Persistent link: https://www.econbiz.de/10008895068
Saved in:
404
Mindful consumption: a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10008780885
Saved in:
405
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-199
Persistent link: https://www.econbiz.de/10008846831
Saved in:
406
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-270
Persistent link: https://www.econbiz.de/10008883442
Saved in:
407
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-872
Persistent link: https://www.econbiz.de/10008889843
Saved in:
408
A theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
- In:
Perspectives in consumer behavior
,
(pp. 467-487)
.
1968
Persistent link: https://www.econbiz.de/10002975840
Saved in:
409
[Besprechung von:] Haines, George H. jr: Consmer behavior. Learning models of purchasing. London, New York 1969. Howard, John A. and Jagdish N. Sheth: The theory of buyer behavior. London, New York 1969.
Wilson, Robert R.
;
Sporleder, Thomas L.
- In:
Journal of economic literature
9
(
1971
)
4
,
pp. 1210-1212
Persistent link: https://www.econbiz.de/10002996840
Saved in:
410
An attitude-behavior framework for distribution channel management
Frazier, Gary L.
;
Sheth, Jagdish N.
- In:
Journal of marketing
49
(
1985
)
3
,
pp. 38-48
Persistent link: https://www.econbiz.de/10002210087
Saved in:
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