An attitude-behavior framework for distribution channel management
Year of publication: |
1985
|
---|---|
Authors: | Frazier, Gary L. ; Sheth, Jagdish N. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 3, p. 38-48
|
Subject: | Absatzweg |
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