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Will I like a "medium" pillow? : Another look at constructed and inherent preferences
Simonson, Itamar (contributor) - 2007
Persistent link: https://www.econbiz.de/10003588811
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Exploring the market for breakthrough technologies
Ortt, Roland; Langley, David J.; Pals, Nico - In: Technological forecasting & social change : an … 74 (2007) 9, pp. 1788-1804
Persistent link: https://www.econbiz.de/10003675823
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The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - 2007
Persistent link: https://www.econbiz.de/10003540252
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HILCA oder ACA? : ein empirischer Vergleich von computergestützten Verfahren der multiattributiven Nutzenmessung
Voeth, Markus; Bornstedt, Maike - In: Die Betriebswirtschaft : DBW 67 (2007) 4, pp. 381-398
Persistent link: https://www.econbiz.de/10003517876
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Participatory research methods for subsistence consumers
McKenzie Abbey, Edward; Attaran, Sharmin - In: Product and market development for subsistence marketplaces, (pp. 151-169). 2007
Persistent link: https://www.econbiz.de/10003521963
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Resisting theory-undermining information : effects on theory confidence and theory-based inference making
Teifel, Dobrina Gueorguieva - 2004
Persistent link: https://www.econbiz.de/10003566849
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin; Decker, Reinhold; Pfeiffer, Jella - In: Marketing : ZFP ; journal of research and management 32 (2010) 3, pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2010 - 11. ed
Persistent link: https://www.econbiz.de/10009011035