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Kontrolle der Werbewirkung
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Subject
All
Werbung
13,855
Advertising
9,788
Werbewirkung
3,791
Advertising effects
3,737
Konsumentenverhalten
2,873
Consumer behaviour
2,867
Online-Marketing
1,789
Internet marketing
1,784
Theorie
1,383
Theory
1,352
Deutschland
973
USA
939
Erfolg
831
Marketing
811
United States
779
Markenführung
735
Brand management
731
advertising
648
Marketingmanagement
641
Marketing management
622
Social Web
553
Social web
552
Germany
506
Preismanagement
460
Pricing strategy
460
Markenimage
453
Brand image
440
Markenartikel
432
Wettbewerb
406
Brand
346
Zielgruppe
346
Target group
333
Werbewirtschaft
313
Competition
300
Werbepsychologie
298
Öffentlichkeitsarbeit
288
Advertising industry
277
Vereinigte Staaten
277
Spieltheorie
273
Internet
270
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Online availability
All
Undetermined
3,353
Free
1,976
Type of publication
All
Article
7,639
Book / Working Paper
6,825
Journal
128
Database
1
Other
1
Type of publication (narrower categories)
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Article in journal
5,557
Aufsatz in Zeitschrift
5,557
Graue Literatur
831
Non-commercial literature
831
Aufsatz im Buch
713
Book section
713
Working Paper
664
Arbeitspapier
625
Hochschulschrift
453
Thesis
233
Collection of articles of several authors
228
Sammelwerk
228
Konferenzschrift
153
Aufsatzsammlung
137
Dissertation u.a. Prüfungsschriften
126
Lehrbuch
118
Textbook
101
Bibliografie enthalten
76
Bibliography included
76
Ratgeber
67
Case study
56
Fallstudie
56
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
53
Bibliographie
52
Wörterbuch
47
Guidebook
44
Reprint
32
Collection of articles written by one author
30
Sammlung
30
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
20
Government document
20
Bibliografie
19
Glossar enthalten
19
Glossary included
19
Nachschlagewerk
19
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Language
All
English
10,034
German
2,463
Undetermined
1,989
French
66
Russian
25
Swedish
18
Italian
11
Dutch
10
Polish
9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
Norwegian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Romanian
1
Serbian
1
Turkish
1
Ukrainian
1
Chinese
1
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
37
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
OECD
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
London School of Economics and Political Science
3
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Published in...
All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
SpringerLink / Bücher
61
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
43
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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Source
All
ECONIS (ZBW)
12,655
USB Cologne (EcoSocSci)
1,789
USB Cologne (business full texts)
63
EconStor
55
BASE
9
ArchiDok
8
RePEc
8
OLC EcoSci
7
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Showing
1
-
10
of
14,594
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000745774
Saved in:
2
On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10000559524
Saved in:
3
Werbewirkungen, definiert und gemessen
Braunschweig, Ernst
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000581906
Saved in:
4
Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
Saved in:
5
Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans Michael
-
1966
Persistent link: https://www.econbiz.de/10000152838
Saved in:
6
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
7
Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W.
-
1985
Persistent link: https://www.econbiz.de/10000710724
Saved in:
8
Strategien und Wirkungen der Funk- und Fernsehwerbung : Wirkungskriterien und Wirkungsverläufe
Steffenhagen, Hartwig
;
Juchems, Arthur
-
1985
Persistent link: https://www.econbiz.de/10000422211
Saved in:
9
Die Messung des Werbeerfolges
Hilse, Heidegret
-
1970
Persistent link: https://www.econbiz.de/10000570683
Saved in:
10
Absatzwerbung
Behrens, Karl Christian
-
1963
Persistent link: https://www.econbiz.de/10000035717
Saved in:
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