Narrow search
Showing 1 - 10 of 23,875
Cover Image
"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan - In: Management & organizational history : MOH 2 (2007) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Cover Image
Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to …
Persistent link: https://www.econbiz.de/10008651345
Cover Image
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Cover Image
Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
Cover Image
Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
Cover Image
Contemporary perspectives in consumer research
Lutz, Richard J. (ed.) - 1981
Persistent link: https://www.econbiz.de/10000052801
Cover Image
Towards a brain-to-society systems model of individual choice
Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Cover Image
Alcohol consumption and behaviours in Hong Kong
Pettigrew, Simone; Charters, Steve - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 210-221
Persistent link: https://www.econbiz.de/10003977194
Cover Image
Was wollen Autokäufer in China und Indien? : ausgewählte Ergebnisse einer internationalen Autokäuferstudie zu Zukunftstrends und Erfolgsfaktoren im Automobilgeschäft
Wessner, Konrad - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 3, pp. 36-40
Persistent link: https://www.econbiz.de/10003512645
Cover Image
Choice as an end versus a means
Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554
Persistent link: https://www.econbiz.de/10009161351