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Ethical dilemmas and emergent values encountered by working college students : implications for marketing educators
Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10010204816
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What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.; Racherla, Pradeep; Bush, Victoria D. - In: Journal of interactive marketing : a quarterly … 28 (2014) 3, pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
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Formulating undergraduate student expectations for better career development in sales : a socialization perspective
Bush, Alan J.; Bush, Victoria D.; Oakley, Jared; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 120-131
Persistent link: https://www.econbiz.de/10010393244
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Unethically keeping the change while demeaning the act
Yang, Lifeng; Vitell, Scott J.; Bush, Victoria D. - In: The journal of consumer marketing 34 (2017) 1, pp. 11-19
Persistent link: https://www.econbiz.de/10011616091
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Performing under pressure : winning customers through improvisation in team selling
Hill, Katerina E.; Bush, Victoria D.; Vorhies, Douglas; … - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 227-244
Persistent link: https://www.econbiz.de/10011820604
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Promoting leisure services: Economic and emotional aspects of consumer response
Wakefield, Kirk L.; Bush, Victoria D. - In: The journal of services marketing 12 (1998) 2-3, pp. 209-222
Persistent link: https://www.econbiz.de/10007354949
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Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence
Bush, Victoria D.; Rose, Gregory M.; Gilbert, Faye; … - In: Journal of the Academy of Marketing Science 29 (2001) 4, pp. 391-404
Persistent link: https://www.econbiz.de/10006151955
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The Role of Brand Personality in Charitable Giving: An Assessment and Validation
Venable, Beverly T.; Rose, Gregory M.; Bush, Victoria D.; … - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 295-312
Persistent link: https://www.econbiz.de/10006149763
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Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
Bush, Victoria D.; Venable, Beverly T.; Bush, Alan J. - In: Journal of business ethics : JOBE 23 (2000) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10006910207
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
Bush, Alan J.; Martin, Craig A.; Bush, Victoria D. - In: Journal of advertising research 44 (2004) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10006504442