The Role of Brand Personality in Charitable Giving: An Assessment and Validation
Year of publication: |
2005
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Authors: | Venable, Beverly T. ; Rose, Gregory M. ; Bush, Victoria D. ; Gilbert, Faye W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 3, p. 295-312
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