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The ethics of managing custome...
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Unlock the mysteries of your customer relationships
Avery, Jill
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Fournier, Susan
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Wittenbraker, John
- In:
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(
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pp. 72-81
Persistent link: https://www.econbiz.de/10010382008
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112
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Jelinek, Ronald
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Business horizons
56
(
2013
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Persistent link: https://www.econbiz.de/10010125815
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113
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David
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Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
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pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
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114
Choosing the right customer
Simons, Robert
- In:
Harvard business review : HBR
92
(
2014
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3
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pp. 48-55
Persistent link: https://www.econbiz.de/10010339545
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115
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
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(
2014
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pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
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116
The 2013 Customer Intimacy Index
Wood, Andy
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(
2013
)
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117
Moving from customer lifetime value to customer equity
Drèze, Xavier
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Bonfrer, Andre
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From Little's law to marketing science : essays in …
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118
Erfolgsfaktor Customer Journey
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119
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120
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
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Sthanunathan, Stan
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Weed, Keith
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Harvard business review : HBR
94
(
2016
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