Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Merlin David Stone and Neil David Woodcock
| Year of publication: |
2014
|
|---|---|
| Authors: | Stone, Merlin David ; Woodcock, Neil David |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 1, p. 4-17
|
| Subject: | Data analysis | Business intelligence | Customer data management | Customer insight | IT management | Marketing information systems | Betriebliches Informationssystem | Business intelligence system | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Informationsmanagement | Information management | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marktforschung | Market research | Kundendaten | Customer data | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010336911