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Survey sampling methods in marketing research : a review of telephone, mall intercept, panel, and web surveys
Velu, Raja P.; Naidu, Gurramkonda M. - 2009
Persistent link: https://www.econbiz.de/10003878991
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Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara; Grün, Bettina - In: Australasian marketing journal 17 (2009) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
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Response styles and how to correct them
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
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Questionnaire design and scale development
Malhotra, Naresh K. - In: The handbook of marketing research : uses, misuses, and …, (pp. 83-94). 2006
Persistent link: https://www.econbiz.de/10003420103
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Dealing with missing data in surveys and databases
Vriens, Marco; Sinharay, Sandip - In: The handbook of marketing research : uses, misuses, and …, (pp. 178-191). 2006
Persistent link: https://www.econbiz.de/10003420112
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A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
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Wohnen in Passivhäusern : der Einsatz des Fokusgruppeninterviews zur Identifikation von Wohlfühlkomponenten
Buber, Renate; Gadner, Johannes; Höld, Regina - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 823-845). 2007
Persistent link: https://www.econbiz.de/10003485641
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An "unfolding" latent variable model for likert attitude data : drawing inferences adjusted for response style
Javaras, Kristin N.; Ripley, Brian D. - In: Journal of the American Statistical Association : JASA 102 (2007) 478, pp. 454-463
Persistent link: https://www.econbiz.de/10003490264
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The live or digital interviewer : a comparison between CASI, CAPI and CATI with respect to differences in response behaviour
Bronner, Fred; Kuijlen, Ton - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10003436715
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The usefulness of the Basic Question Procedure for determining non-response bias in substantive variables : a test of four telephone questionnaires
Goor, Henk van; Goor, Annemiek van - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10003436729