Questionnaire design and scale development
Year of publication: |
2006
|
---|---|
Authors: | Malhotra, Naresh K. |
Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 83-94
|
Subject: | Marktforschung | Market research | Befragung | Interview | Conjoint-Analyse | Conjoint analysis |
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