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Consumer behaviour
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Wedel, Michel
286
Bijmolt, Tammo H. A.
90
Pieters, Rik
53
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
DeSarbo, Wayne
15
Verhoef, Peter C.
13
Böckenholt, Ulf
11
Zhang, Jie
11
Bijmolt, Tammo
10
Ebbes, Peter
10
Haaijer, Rinus
10
Leeflang, Peter
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Dorotic, Matilda
8
Sándor, Zsolt
8
Vriens, Marco
8
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Torres, Anna
6
Batra, Rajeev
5
Franses, Philip Hans
5
Heerde, Harald J. van
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Tribó, Josep A.
5
Verhoef, Peter
5
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Fok, Dennis
4
Hofstede, Frenkel Ter
4
Kim, Youngchan
4
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Center for Economic Research <Tilburg>
3
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2
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
2
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1
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Journal of marketing research : JMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing
12
Marketing Science
10
Journal of business research : JBR
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Psychometrika
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
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International Series in Quantitative Marketing
4
International series in quantitative marketing
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Journal of applied econometrics
4
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4
Marketing Letters
4
Business Economics Working Papers
3
Conjoint measurement : methods and applications
3
Foundations and trends in marketing : FTMKT
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Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Management Science
3
SOM research reports
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Statistica Neerlandica
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Customer engagement marketing
2
Economics Letters
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Foundations and Trends(R) in Marketing
2
Journal of Business Research
2
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ECONIS (ZBW)
226
OLC EcoSci
71
RePEc
65
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
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1
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
2
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
3
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
4
An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000873853
Saved in:
5
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
Saved in:
6
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
7
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
8
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
9
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
10
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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