Generalizations on the effectiveness of pharmaceutical promotional expenditures
Sara T. M. Kremer; Tammo H. A. Bijmolt; Peter S. H. Leeflang; Jaap E. Wieringa
| Year of publication: |
2008
|
|---|---|
| Authors: | Kremer, Sara T. M. ; Bijmolt, Tammo H. A. ; Leeflang, Peter ; Wieringa, Jaap E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 4, p. 234-246
|
| Subject: | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Ausgaben | Expenditure | Werbewirkung | Advertising effects | Meta-Analyse | Meta-analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793491