Narrow search
Showing 131 - 140 of 190
Cover Image
Econometric Models for Marketing Decisions
Wittink, Dick R. - In: Journal of marketing research : JMR 42 (2005) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10006641615
Cover Image
Journal of Marketing Research: 2 Ps
Wittink, Dick R. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10006648042
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
Heerde, Harald J.van; Gupta, Sachin; Wittink, Dick R. - In: Journal of marketing research : JMR 40 (2003) 4, pp. 481-491
Persistent link: https://www.econbiz.de/10006649030
Cover Image
The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
Huber, Joel; Wittink, Dick R.; Fiedler, John A.; … - In: Journal of marketing research : JMR 30 (1993) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10006690603
Cover Image
Pictorial stimuli in conjoint analysis
Loosschilder, Gerald H.; Rosbergen, Edward; Vriens, Marco; … - In: Journal of the Market Research Society : JMRS 37 (1995) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10006709270
Cover Image
Varying parameter models to accommodate dynamic promotion effects
Foekens, Eijte W.; Leeflang, Peter S.H.; Wittink, Dick R. - In: Journal of econometrics 89 (1999) 1, pp. 249-268
Persistent link: https://www.econbiz.de/10006786604
Cover Image
Semiparametric Analysis to Estimate the Deal Effect Curve
Heerde, Harald J.Van; Leeflang, Peter S.H.; Wittink, Dick R. - In: Journal of marketing research : JMR 38 (2001) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10006658300
Cover Image
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
Heerde, Harald J.van; Leeflang, Peter S.H.; Wittink, Dick R. - In: Journal of marketing research : JMR 37 (2000) 3, pp. 383
Persistent link: https://www.econbiz.de/10006661865
Cover Image
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
Cover Image
Do Household Scanner Data Provide Representative Inferences From Brand Choices: A Comparison With Store Data
Gupta, Sachin; Chintagunta, Pradeep; Kaul, Anil; … - In: Journal of marketing research : JMR 33 (1996) 4, pp. 383-398
Persistent link: https://www.econbiz.de/10006678318