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Advertising to the end consumers by pharmaceutical companies : blessing or curse?

Goldberg, Scott - 2013

Persistent link: https://www.econbiz.de/10011293891

The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs

Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10012821770

Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals

Sinkinson, Michael - 2015

We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …

Persistent link: https://www.econbiz.de/10013025252

Financial inducements : growth in DTC magazine advertisements

Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321

Persistent link: https://www.econbiz.de/10012607276

"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels

Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10012229423

Content and compliance of pharmaceutical social media marketing

Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999

Persistent link: https://www.econbiz.de/10011623909

Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? : evidence from parity laws

Nathenson, Robert; Richards, Michael R. - In: International journal of health economics and management 18 (2018) 3, pp. 321-336

Persistent link: https://www.econbiz.de/10012025924

Do dissonant ad visuals cause consumers to discount prescription drug side effects?

Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353

Persistent link: https://www.econbiz.de/10012200161

Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising

Kiernicki, Kristen; Helme, Donald W. - In: Health marketing quarterly 34 (2017) 4, pp. 284-301

Persistent link: https://www.econbiz.de/10011791304

Content analysis of comparative claims in drug advertisements

Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322

Persistent link: https://www.econbiz.de/10011620454