Purpose – The study investigates the internet‐based electronic commerce (EC) adoption profile of small and medium … data obtained from a sample of 237 manufacturing SMEs with internet connection. Findings – In was discovered that EC … implications of internet‐based EC for SMEs is the potential for external communication and information gathering for market and …

Purpose – At the core of an international marketing strategy is the internet firm's goal of building and sustaining a … and customer relationship management (CRM) play in developing a profitable, sustainable competitive advantage for internet … strategy and internet marketing and develops a framework to provide firms with insights into how they can gain the competitive …

behavior among internet users and non‐users. Design/methodology/approach – It uses advertising effectiveness measures to … interviews among adult internet users and non‐users were conducted in Beijing, Guangzhou, and Shanghai. Findings – Results showed … internet users and non‐users. Future research could use an experimental design and update data as web presence and internet …

contribution posits that new information communication technologies (ICT), particularly the internet, can significantly improve the …

are conducted among 577 internet users from both Romania and the USA structural equation modeling was used to examine the …

Purpose – While the internet enjoys increasing interest regarding its potential to extend the global reach of firms …, especially small and medium‐sized firms (SMEs), little work has been done on the viability of the internet as a new and effective … path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The …

rapid commercialization of the Internet calls into question many of the fundamental tenets on which most international … marketing research and teaching is based, especially the incremental, evolutionary school of internationalization. The Internet … initiative to improve our understanding of Internet‐enabled international marketing, especially the extent to which the “Net …

Web was completed and respondents’ perceptions of the contributions of Internet use to their firms’ export marketing …